let’s work together

real ranch insight,
real strategy

The goal isn’t hype. The goal is adoption.

There’s a graveyard full of “innovative” ag products. Most of them died when reality showed up, either on the product side or the marketing side. They weren’t bad ideas, they were designed for an ideal ranch that doesn’t exist.

I fix that.

Real ranch experience + real communications strategy = solutions that earn trust, not just attention.

Schedule Consult

beef industry 101

Save months of trial and error with a 90-minute crash course on how the U.S. beef industry really works, what ranchers need, the differences between regions and production styles, and where your product fits.

$500

Who it’s for: startups and established brands entering the American market who want to understand the beef industry in plain English.

  • A 90-minute crash course on the U.S. beef industry
  • Clear explanation of how ranchers work, what they need, and where your product fits
  • Insights into regional differences and market structure
  • Time for Q&A tailored to your business to get clear on all the things
  • A follow-up summary you can share with your team

fit & Flow audit

Before you launch, get product feedback from a rancher’s perspective. I’ll map your tool against real workflows, flag what’s missing, and give you confidence your product is truly ranch-ready.

starting at $2500

Who it’s for: companies who are ready to launch (or upgrade) their product or service.

  • A 4–6 week ranch-perspective audit of your product
  • Workflow mapping to see how your product fits (or doesn’t) in daily operations
  • Identification of missing features and usability red flags
  • Competitive snapshot to see where you stand in the market
  • Written recommendations to improve adoption and reduce rollout risk

total brand & product audit

If your product hasn’t landed the way you wanted, don’t guess — fix it. This stem-to-stern audit makes sure your workflows make sense, your product delivers, and your messaging reflects the real value you bring.

starting at $4000

Designed for companies whose product adoption hasn’t matched their vision, or who want to be absolutely sure they get it right before scaling.

  • Full front-end product usability and workflow assessment
  • Review of adoption barriers and producer perception
  • Full brand/marketing/messaging/sales audit
  • Alignment of product strengths with clear, compelling communication
  • Actionable recommendations to strengthen traction and impact

the ranching Insider

Success in ag isn’t about moving fast and breaking things, it’s about building trust, proving value, and growing steadily. With a rancher-strategist in your corner, you’ll turn real-world insight into adoption and momentum.

starting at $1500/month

Who it’s for: Teams that want long-term growth support and trusted ranching insight (not just one-off feedback) to guide product development and adoption.

  • Monthly strategy calls + on-demand feedback
  • Support for testing and trialing products with producers
  • Messaging and branding guidance that resonates with ranchers
  • Help building and managing farmer advisory boards or testing networks
  • Access to my network and continuous “ranch-to-strategy” translation

ready? Let’s go!

Burning Daylight?

If you’re ready to get rolling right away with an hour-long consulting call, this is for you!

LET’S GET AFTER IT

More of a Discovery Call type?

Perfect! Book a discovery call so we can see if we’re a good fit to work together.

KICK THE TIRES

General Questions?

Drop me a line!



SAY HOWDY
are you a startup with limited funds?

apply for the startup insider program

An application-only program giving ag startups insider access to ranching insight at a reduced rate
coming soon!

looking for something different or need a custom plan?

Send me a message and we’ll make a plan!