real. practical. hilarious.

Anything but Typical.

Your audience needs practical takeaways, a reason to laugh, and the push to see agriculture differently. That’s what I deliver.

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talks + workshops that move people to action

These aren’t lectures. They’re part inspiration, part education, and part kick-in-the-pants.
designed to get farmers, ranchers, and ag leaders thinking differently and acting boldly.
  • Building A Roadmap Through Agriculture: The ag industry can feel incredibly difficult to navigate–because it is. It’s a topographical map, not a GPS route. We don’t have a plan laid out in front of us like many other industries, but that doesn’t mean we can’t build one of our own. This talk is geared towards new and young producers to help them build their own roadmap as they embark upon their careers. We talk about goals and vision-casting, networking and mentorship, how to figure out the next step, and what to do when things go wrong, and a side quest or detour is the right move. This isn’t an inspirational leadership talk–it’s a workshop, actionable planning session, and mindset exercise all rolled into one, so attendees leave with a clearer path forward and the tools to continue building it as they go.
  • Is Your Brand Worth Riding For?: In ranching, “riding for the brand” is about loyalty, pride, and belonging. But here’s the hard truth: if your employees don’t feel those things, they won’t stick around. Agriculture doesn’t just have a hiring problem — it has a leadership problem. We can blame the labor market, the long hours, and living out in the sticks, but at the end of the day, people stay for leaders who give them a reason to stay. This keynote + workshop challenges farm and ranch leaders to look inward and ask the tough question: is your brand worth riding for? Farm and ranch leaders will leave with practical, no-nonsense strategies they can start using right away to improve retention, strengthen culture, and become the kind of leaders people want to ride for.
  • Ranching Smarter: The Long Tradition of Trying Something New: Ranching has always been about innovation — from simple tools to today’s cutting-edge technologies. In this keynote, I reframe “ag tech” to help producers consider tools work better, safer, and more profitably. We explore the current beef tech landscape and walk through my G.R.I.T. framework so producers can figure out what tech suits their operation best. Attendees will leave with more confidence, clearer criteria, and a much-needed push to try something new to smarter, not harder.
  • From Soil to Senate: A Guide for Advocating for Agriculture: This keynote blends hard-hitting statistics about agriculture’s economic, environmental, and community impact with practical strategies for advocacy at the legislative level. I break down the five keys to effective influence, and audience members will leave with a clear game plan for building relationships, telling their stories with impact, and helping lawmakers have the tools they need to go to bat for ag. Bonus workshop: Crafting A Stellar Elevator Speech
  • Welcoming F1 Producers: Farm and ranch transitions are complicated — and with 40% of U.S. farmland owned by people over 65 and only 23% of operations having a succession plan, the stakes are high. This keynote outlines my “Big Four” of successful transitions built on a foundation of stronger communication across generations. It’s a straightforward, actionable, funny keynote to help families cut through stereotypes, navigate tough conversations, and create an aligned vision for the future of agriculture.

for my speaker sheets and current rates, please get in touch using the form below
or email me at cassidy@casskjohnston.com

think we’re a good fit?

I’d love to hear more about your company, group, or organization’s goals and how I can help. Fill out the form below and tell me more!

  • a highlight of the conference

    Cassidy connected immediately with our participants, brought tons of new knowledge to the table, and helped them to think differently.
    Kate Wehby
    Instructional Designer at Crowe LLP (formerly Education Specialist at National FFA)

  • i highly recommend cassidy as your next speaker

    Cassidy quickly became one of our go-to spokespeople [at USFRA] because of her agricultural storytelling, compelling presentations, media-interviewing skills, social media acumen, and tenacious spirit.
    Paul Murphy-Spooner
    Director of Public Relations and Issues Management at United Soybean Board

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