Effective date: October 7, 2025

Cassidy Johnston LLC (“we,” “our,” or “us”) operates casskjohnston.com (the “Site”) to share information about our speaking, consulting, writing, and related services. We value your privacy and are committed to protecting your personal information.

1. Information We Collect

We collect the following types of data:

  • Contact Information: Name, email address, and message contents when you use our contact form.
  • Newsletter Sign-ups: Name and email address when you subscribe.
  • Purchase and Payment Information: Billing details (processed securely through Stripe or PayPal).
  • Analytics Data: Anonymous usage data collected via Google Analytics to understand traffic and improve the Site.
  • Marketing Data: Cookies and tracking pixels from Facebook, Instagram, and LinkedIn may record interactions with our content and ads.
  • Booking Information: Details you provide when scheduling a meeting through Calendly or similar tools.

2. How We Use Information

We use the data we collect to:

  • Respond to inquiries and provide requested services
  • Send newsletters, marketing updates, or event information (you may unsubscribe anytime)
  • Process transactions and deliver purchased services
  • Improve website functionality and user experience
  • Monitor ad performance and website analytics

3. Sharing of Information

We do not sell or rent your information. We may share data with trusted third-party service providers who help us operate the Site or deliver services, including:

  • Google Analytics (traffic data)
  • Mailchimp or ConvertKit (email marketing)
  • Stripe / PayPal (payment processing)
  • Calendly (booking and scheduling)
  • Meta (Facebook / Instagram) and LinkedIn Pixels (advertising and retargeting)

Each provider has its own privacy practices, which we encourage you to review.

4. Cookies and Tracking

We use cookies and similar technologies to recognize your browser, analyze site traffic, and measure marketing performance. You can adjust cookie preferences through your browser settings or the Cookie Notice banner on our Site.

5. Data Storage and Security

We take reasonable measures to protect your information against loss, misuse, and unauthorized access. Payment data is processed by secure, PCI-compliant third parties; we do not store payment details.

6. International Visitors (GDPR Compliance)

If you access this Site from outside the U.S., please note that your information may be transferred to and stored on servers in the United States.
Under the GDPR, you have the right to:

  • Access, correct, or delete your personal data
  • Restrict or object to processing
  • Withdraw consent at any time
    To exercise these rights, email cassidy@casskjohnston.com.

7. Retention

We keep your data only as long as needed for the purpose collected, to comply with legal obligations, or to resolve disputes.

8. Your Choices

  • Unsubscribe from emails by clicking the link in any message.
  • Disable cookies in your browser.
  • Contact us to request deletion or correction of personal data.

9. Contact

For privacy questions or requests:
Cassidy Johnston LLC
Email: cassidy@casskjohnston.com
Location: Cañon City, Colorado (USA)

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Suggested text: Visitor comments may be checked through an automated spam detection service.